Русский
The Kaliningrad Amber Combine (KAC), which operates a chain of Amber-specific jewelry stores in Russia, has opened an outlet in Shenzhen, China, and is looking at the same in Hong Kong. The company will operate under a franchise agreement with the Chinese company “Shenzhen Hudafu Jewelry”.
The store, which has an area of 115 square meters and a Kaliningrad Amber Combine sign in both Russian and Chinese, is located in Shenzhen’s amber trade center, which hosts dozens of stores selling amber. As part of the franchise, KAC has supplied 1,000 finished items made of amber to China, according to the company’s press release. The company is the only Amber producer carrying out both the industrial extraction of raw amber and the subsequent production of amber jewelry.
Kaliningrad Amber Combine CEO Mikhail Zatsepin said “The Amber Combine currently produces around 150,000 items a year. Its collection is updated at least twice a year. In opening our store in China, we aim for long-term cooperation.”
Liu Shaojie, the sales director of Shenzhen Hudafu Jewelry said that “China loves amber. Our country is the world’s main consumer of this gem.”
Negotiations between the Russian side and its Chinese partners on distributing finished amber items took place during the Expo 2023 exhibition in Shanghai in November last year. An agreement on licensing and distribution was made, which launched the creation of the Amber Combine’s franchise retail network. Outlets will subsequently be opened in Beijing, Shanghai, and Guangzhou, and is negotiating the launch of trading sites in Hong Kong and Azerbaijan. In Russia, KAC operates nine stores in the Kaliningrad region, Moscow and St. Petersburg.
As much as 95% of the world’s amber reserves are located in Yantarny, on the coast of the Kaliningrad region. Kaliningrad Amber Combine produced 627 tonnes of amber in 2024.
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