Русский
Russia’s Fix Price Group is to enter the Serbian market in 2026, the retailer has stated, with the first stores open in Q1 next year. Fixed Price also said that it already has an office in Serbia and that a regional team has been assembled.
The company has reported an increase in the number of stores it operates as being 7,700, with Fix Prices’ total retail space in all countries where it operates now exceeding 1.66 million square meters. The largest share of that space is in Russia at over 1.47 million square meters, with its overseas retail space totalling about 191,500 square meters. To put that into context, Tesco, the UK’s largest retailer, has 3.6 million square meters of retail space, while Germany’s Lidl has about 3.2 million square metres of retail space in Germany.
The first Fix Price store was opened in December 2007. In March 2021, Fix Price held an IPO on the Moscow stock exchange. It was the largest listing of a Russian company in ten years. It is also listed on the Astana stock exchange in Kazakhstan, having redomiciled from Cyprus in late 2023.
The company also has stores in Armenia, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Mongolia, Russia and Uzbekistan. Fixed Price 2024 annual report revealed sales revenues of ₽314.9 billion (US$4.076 billion), up from ₽291 billion in 2023.
Serbia has a Free Trade Agreement with Russia via the Eurasian Economic Union, almost certainly a decision in Fix Price’s corporate strategy to enter the Serbian market.
Further Reading
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